Boat IPO

Imagine Marketing Limited is a digital-first consumer products firm  and among the india’s Biggest digital-first brands in terms of revenue from activities for the financial year 2021. Boat IPO will hit the stock market in June 2022.

About Boat

They have an appealing offering of a diverse range of high-quality, ambitious lifestyle-focused retail products at affordable prices under their trademarks.

As of September 30, 2021, they have built dominant market positions in volume and value terms in India across various, high-growth consumer segments including audio and smartwatch, headed by their flagship brand “boAt,” which was launched in 2014.

They want to disrupt the current industrial environment by identifying fast-growing, lifestyle-oriented product segments with strong consumer involvement and enormous market prospects.

They hope to achieve this by introducing unique items with a strong value proposition at affordable costs, developed exclusively for the Indian market and promoted to the rapidly growing online audience of youthful, digitally-enabled, and trend-conscious Indian customers.

Products

They began with hearables products in the audio segment, they now offer products in a wide range of price ranges and client sections throughout multiple product categories.

It including audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (“TWS”), Bluetooth speakers and home theatre systems and sound bars), wearables (smartwatches), gaming accessories (wired and wireless headsets, mouse and keyboard), wearables (smartwatches), gaming gadgets  (chargers, cables, power banks and other accessories).

As they’ve effectively established new product segments and expanded their operation over the last few years, their product mix has changed dramatically.

The audio category accounted for 83.13 percent of their total revenue from operations. In the last six months ended September 30, 2021.

Market Share

They are the number one wireless hearables brand in India in respect of value and volume, and the number two smartwatch brand in India in terms of volume.

Furthermore, their market share in both the wireless hearables and smartwatch segments has steadily increased over time, with market shares of 48 percent and 23 percent in terms of volume, and 30 percent and 13 percent in terms of value, in the branded wireless hearables and smartwatch markets, respectively, for the quarter ended September 30, 2021.

They think that their digital-first strategy has given them a competitive advantage over traditional offline-only company models, and that it is a key enabler in realising their goals.

Boat IPO

Imagine Marketing Limited, headquartered in Mumbai has submitted Draft Red Herring Prospectus(DRHP) to Securities and Exchange Board of India(SEBI) for initial public offering (IPO) of 2,000 crore on 26 January 2022.

The offer includes a fresh issue of INR 900 crore and there is offer for sale (OFS) of 1,100 crore value equity shares by the promoters mentioned in the DRHP. They are looking for a Pre-IPO placement of 180 crore in this issue.

They are now waiting for approval from Securities and Exchange Board of India(SEBI) to float the initial public offering (IPO) in the market.

Financials Trends

Particulars	For the year/period ended ( in Cr.)
	30-Sep-21	31-Mar-21	31-Mar-20	31-Mar-19
Total Assets	2,093.73	678.43	190.50	83.93
Total Revenue	1,553.15	1,320.37	609.96	226.11
Profit After Tax	118.31	86.54	47.80	8.04

Basic and Diluted Earnings Per Share

Financial Period	Basic EPS (in INR)	Diluted EPS (in INR)	Weight
Financial Year 2021	8.53	7.97	3
Financial Year 2020	4.78	4.42	2
Financial Year 2019	0.80	0.79	1
Weighted Average	5.99	5.79
30 Sep. 2021	11.77	11.71

Objects of the Issue

• Prepayment / repayment of all or a portion of the outstanding borrowings of the company to be availed on consolidated basis.
• To meet common corporate objectives.

Basis of the offer

The following are among the fundamental elements & key features that go into determining the Offer Price:

• One of India’s biggest digital-first businesses, with market leadership in a number of fast-growing business segments.
• Their flagship brand, “boAt,” is a retail brand with a solid value proposition and solid market positioning.
• Their digital-first platform strengths are designed to help them grow and maintain a presence in a variety of consumer categories.
• Professional, founder-led leadership team with wealth of experience and a track record, as well as a retail goods CEO with significant experience

Boat Peer Comparison

There are no publicly traded firms in India that operate in a related industry to theirs. As a result, providing an industry comparison in regard to their Business is not possible.

Boat IPO Details

IPO Opening Date	June 2022
IPO Closing Date	June 2022
Issue Type	Book Building
Face Value	1 per share
IPO Price	0 to 0 per equity share
Market Lot	–
Min Amount	–
Listing At	BSE, NSE
Issue Size	2,000 Crore
Fresh Issue	900 Crore
Offer for Sale	1,100 Crore

Imagine Marketing IPO Date

Imagine Marketing IPO opening date is June 2022, and the closing date is June 2022. The Imagine Marketing issue may list in June 2022.

IPO Opening Date	June 2022
IPO Closing Date	June 2022
Basis of Allotment Date	June 2022
Initiation of Refunds	June 2022
Credit of Shares to Demat Account	June 2022
IPO Listing Date	June 2022

Basis of Allotment

Type	% of Offer	Basis of Allotment
Qualified Institutional Buyer	50	Roughly  equivalent
Non Institutional Investor	15	Roughly  equivalent
Retail	35	Minimum 1 lot based on availability

Boat Allotment Status

Allotment of equity stocks subject to the Fresh Issue and transfer of the Promoter Selling Shareholders’ OFS Stocks to the winning Bidders subject to the Offer for Sale. Nevertheless, the status of the allotment has yet to be revealed.

Here, you can find the Allotment Status of Imagine Marketing IPO.

Boat IPO GMP

Imagine Marketing IPO Grey Market Premium is 0. You can check out GMP of Other IPOs on below Links:

Date	GMP (in Rs)	Subject to Sauda	Kostak (in Rs)
June 2022
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Check Out the GMP of all Other IPOs

IPO Grey Market Premium

Imagine Marketing IPO Review

Imagine Marketing IPO review will depend on the price band which will be announced after SEBI approval. Whenever it will be announced we will update you regarding review of Boat IPO is good or bad.

Imagine Marketing Limited IPO Risk

1. Their success is dependent on the popularity of their flagship “boAt” brand and other brands.
2. For the manufacturing of their items, they rely on a variety of third-party contract producers and element vendors.
3. They are exposed to risks related with international purchasing, including regional concentration and foreign currency exchange concerns, which could have a negative impact on their operations.
4. For product sales, they rely primarily on their ties with select online marketplaces and offline distributors.
5. If they struggle to handle their expansion smoothly and economically, they may not be able to maintain their previous growth or achieve their growth goal, and their firm may suffer as a result.
6. Indian law could limit their capacity to raise foreign investment.

Other Threats

• As part of their marketing approach, they may rely on online media, cricketers, singers, social media influencers, tv stars, and entertainers. This may have a negative impact on their business.
• Clients, online marketplaces, and wholesalers may put pressure on their gross margins.
• They could be subjected to product returns, reimbursements, and recalls, as well as product liability and warranty claims, as well as legal action.
• There are pending lawsuits against their firm that, if found in their favour, could have a negative impact on their business.
• They have recently had negative cash flows from activities, and they may have negative cash flows in the future.
• The impact of the COVID-19 on their business is highly unclear and impossible to forecast.

Business Approach

According to the RedSeer Report, digital-first organisations are better placed than legacy companies to track customer journeys and transactional activity.

They hope that by doing so, they will be able to gain a better understanding of consumer behaviour and gain keen insights that will help them better predict and analyze shifts in buying habits.

Their digital-first strategy gives us near-real-time consumer feedback in the form of ratings and reviews, and also the opportunity to track their clients’ purchasing journeys and communicate with them on a regular basis.

These parts of a digital-first strategy enable them obtain insights into user behaviour and analyze and anticipate trends in product preferences, allowing them to better estimate consumption and create new products.

Reach

They feel that by focusing on digital first, they were able to quickly access their market segments. India’s enormous and rapidly increasing e-commerce ecosystem, as well as its supporting infrastructure, enables digital-first firms to instantaneously cater to over 90% of India’s pin codes (Source: RedSeer Report).

Furthermore, their digital-first strategy allows them to reach a larger audience and obtain better access to potential customers by gaining access to data, which is more easily accessible in an internet distribution ecosystem, allowing them to see trends and product gaps.

Imagine Marketing Limited IPO Brokerage views

Here is the views of different stock brokers regarding this IPO:

• Yes Securities : Not Updated
• Choice Brokering: Not Updated
• Axis Securities: Not Updated
• IIFL Securities: Not Updated
• Trade swift: Not Updated
• Anand Rathi : Not Updated
• ICICI Securities: Not Updated

Imagine Marketing IPO Subscription Status

Date	Day	QIB	NII	Retail	Employees	Total Subscription
June 2022	1
June 2022	2
June 2022	3

Management

Aman Gupta and Sameer Mehta, the founders and Promoters, have been operating closely since 2013. They have significant domain experience, an exceptional track record, and have proved an aptitude to successfully start, expand, and grow their firm.

Vivek Gambhir (CEO) has over 28 years of experience in the industry, including periods at Godrej Consumer Products Limited (as chief executive officer and managing director) and Godrej Industries Limited (as the chief strategy officer).

Vivek Gambhir was a pioneering part of Bain & Company’s consultancy activities in India and was a partner at Bain & Company India Private Limited. He has substantial experience in establishing consumer brands with value. He is assisted by a senior and mid-level leadership group comprised of seasoned cross-functional experts.

Promoters

• Sameer Mehta
• Aman Gupta

Promoter’s Holding

Pre Issue Share Holding	80.10 %
Post Issue Share Holding

Imagine Marketing Limited Prospectus