Campus Activewear IPO

Campus Activewear limited is India’s biggest sports and athleisure footwear brand in terms of both value and volume in fiscal 2021. They launched their ‘CAMPUS’ brand in 2005 and are a lifestyle-oriented sports and thleisure footwear brand with a diversified product line for the whole family. Campus Activewear IPO will hit the market in 26 April 2022.

About Campus

They are the fastest rising scaled sports and athleisure footwear company in India from Fiscal 2019 to Fiscal 2021 (scaled brands are those with over 2 billion in sales in Fiscal 2019).

In the branded sports and athleisure footwear sector in India, they had a market share of around 15% by value in Fiscal 2020, which climbed to around 17% in Fiscal 2021. They are among the few well-established Indian brands in a market dominated mostly by overseas companies.

As of Fiscal 2021, they are among the most relevant brands in this area, accounting for more than 85% of the entire market potential for sports and athleisure footwear in India.

Vision, Mission & Target segment

They provide a wide range of styles, colour palettes, and pricing ranges, as well as a compelling product value proposition. Their mission is to promote shoe awareness and inspire free creative and bold self-expression.

Their goal is to become India’s most popular sports and athleisure brand, as well as an intrinsic part of every Indian’s regular active lifestyle.

The transformation from the unorganised to organised sector, driven by increased choice for branded and quality footwear, soaring levels of disposable income in India, favourable demographic trends including an increasing number of young adults, and the increasing demands for female’s footwear are all contributing to the growth of their target segment.

Campus’ Value Proposition

Their company model prioritises the customer. They consider the consumer as they evaluate, design, produce, and distribute their products.

They were able to do so by leveraging customer and channel insights through the automation of their sales process, which resulted in better sales forecasts and a faster time to market.

Their primary target market is the 14-35 age bracket, which accounted for 44% of the Indian sports and athleisure footwear industry in Fiscal 2020.

Campus’ targeted audience, in their opinion, have changed tremendously in how they perceive and enjoy fashion over the years, as internet and social technologies have affected the way people shop, notice patterns, and share ideas and interests.

Campus Activewear IPO

Campus Activewear Limited, headquartered in Mumbai has submitted Draft Red Herring Prospectus(DRHP) to Securities and Exchange Board of India(SEBI) for initial public offering (IPO) of 51,000,000 equity shares on 24 December 2021.

The offer doesn’t includes any fresh issue and there is offer for sale (OFS) of 51,000,000 equity shares by the promoters mentioned in the DRHP. They are not looking for any Pre-IPO placement in this issue.

They got approval from Securities and Exchange Board of India(SEBI) to float the initial public offering (IPO) in the market.

Financials Trends

Particulars	For the year/period ended ( in Cr.)
	30-Sep-21	31-Mar-21	31-Mar-20	31-Mar-19
Total Assets	837.21	684.75	719.22	505.55
Total Revenue	409.91	715.08	734.11	596.70
Profit After Tax	30.09	26.86	62.37	38.60

Basic and Diluted Earnings Per Share

Financial Period	Basic EPS (in INR)	Diluted EPS (in INR)	Weight
Financial Year 2021	0.88	0.88	3
Financial Year 2020	2.05	2.05	2
Financial Year 2019	1.28	1.28	1
Weighted Average	1.34	1.34
30 Sep. 2021	1.02	1.02

Objects of the Issue

• Prepayment / repayment of all or a portion of the outstanding borrowings of the company to be availed on consolidated basis.
• To meet common corporate objectives.

Basis of the offer

The following are some of the qualitative elements and their strengths that are used to calculate the Offer Price:

• With a broad product range across the demand spectrum, India’s biggest sports and athleisure footwear brand and fastest expanding scaled athletics and sportswear footwear company.
• Their fashion forward strategy allows them to have a constant focus on design and product innovation, allowing them to keep up with the newest worldwide trends and techniques.
• Integrated production capabilities with a strong supply chain are difficult to recreate.
• Strong brand recognition, as well as a unique branding and marketing strategy.
• Their executive team has years of experience.

Peer Comparison

S. No.	Face Value	Company Name	PE
1	5	Bata India Limited	N/A
2	1	Relaxo Footwears Limited	104.93

Note

1. On December 13, 2021, the closing NSE price of these equity shares was retrieved from the BSE portal.
2. All of the financial data for the listed industry peers given above is on a consolidated basis (unless otherwise stated) and comes from the firm’s annual results for the fiscal year ending March 31, 2021.

Campus IPO Details

IPO Opening Date	26 April 2022
IPO Closing Date	28 April 2022
Issue Type	Book Building
Face Value	5 per share
IPO Price	278 to 292 per equity share
Market Lot	51 Shares
Min Amount	14,892
Listing At	BSE, NSE
Issue Size	51,000,000 equity shares
Fresh Issue	0
Offer for Sale	51,000,000 equity shares

Campus Activewear IPO Date

Campus Activewear limited IPO opening date is 26 April 2022, and the closing date is 28 April 2022. The Campus Activewear issue may list in 09 May 2022.

IPO Opening Date	26 April 2022
IPO Closing Date	28 April 2022
Basis of Allotment Date	05 May 2022
Initiation of Refunds	05 May 2022
Credit of Shares to Demat Account	06 May 2022
IPO Listing Date	09 May 2022

Basis of Allotment

Type	% of Offer	Basis of Allotment
Qualified Institutional Buyer	50	Roughly  equivalent
Non Institutional Investor	15	Roughly  equivalent
Retail	35	Minimum 1 lot based on availability

Campus Activewear Limited IPO Allotment Status

Allotment of equity stocks subject to the Fresh Issue and transfer of the Promoter Selling Shareholders’ OFS Stocks to the winning Bidders subject to the Offer for Sale. Nevertheless, the status of the allotment has yet to be revealed.

Here, you can find the Allotment Status of Campus IPO.

Campus Activewear IPO GMP

Campus Activewear IPO Grey Market Premium is 58. You can check out GMP of Other IPOs on below Links:

Date	GMP (in Rs)	Subject to Sauda	Kostak (in Rs)
07 May 2022	58	1500	150
06 May 2022	81	3300	350
05 May 2022	78	3100	300
04 May 2022	83	2300	250
03 May 2022	93	4000	400
02 May 2022	88	4200	450
01 May  2022	95	2300	250
30 April 2022	100	3500	350
29 April 2022	97	2100	200
28 April 2022	102	3700	400
27 April 2022	83	2900	300
26 April 2022	73	1900	200
25 April 2022	80	2500	250
24 April 2022	65	0	0
23 April 2022	47	0	0
22 April 2022	38	0	0
21 April 2022	40	0	0

Check Out the GMP of all Other IPOs

IPO Grey Market Premium

Campus Activewear IPO Review

Campus Activewear Limited IPO review if you are looking for answer of Campus Activewear IPO is good or bad then you can apply in the IPO with a long term view. The company is good and majorly famous in Indian middle class families.

Campus IPO Risk

• Failure to successfully market or grow their brand could have a serious and negative impact on their bottom line.
• The sports and athleisure footwear sector is extremely competitive, and failure to compete effectively can hurt a company’s bottom line.
• Clients’ pricing competition may damage their gross margin, income, and ability to raise prices, resulting in a negative impact on their firm.
• Seasonality has an impact on their company, which could lead to changes in their operating results.
• The COVID-19 epidemic has had and will remain to have a negative impact on their business, according to them.
• They have engaged in linked party activities in the past and will do so again in the future.

Other Threats

• Their executive team is important to their long-term performance, and their departure could have a negative impact on their company.
• They might not be able to carry out their strategy or handle its expansion in a timely and cost-effective manner.
• Their firm relies on warehousing and shipping, and any disruptions might have a significant negative impact.
• Certain items are manufactured by third companies.
• It’s possible that they won’t be able to keep track on inventory levels at their distributors and retailers.
• Their Registered and Corporate Offices are not located on their premises. Furthermore, they operate their manufacturing plants on both leasehold and freehold land holdings.

Fashion Forward

They can introduce flexibility in the product flow because of their customer-first strategy and ability to gather consumer feedback through the digitization of their sales operation.

They have a design workforce that includes both an in-house team in India and a design consultant in China. Their design staff keeps track of worldwide fashion patterns and curates items based on the newest trends and styles in the global market, with Indian modifications.

As of September 30, 2021, their in-house team consists of 49 designers headquartered in India. They’ve used a fashion-forward strategy to new product introductions in order to shorten the time between design conception and product commercialisation.

Quality Control

Their ‘CAMPUS’ brand speaks for high-quality products. Their value chain, which includes shoe top and sole production as well as shoe assembly, has been carefully controlled.

All Campus branded product is committed to quality, and the entire production value chain has been developed with quality control as a fundamental pivot.

100% of the raw material required to make shoe uppers is obtained centrally by Campus to guarantee compliance to the specified quality requirements given out by them.

As of September 30, 2021, they have a specialized quality control staff of 71 workers doing various quality inspection and testing methods, such as regular visits and on-site assignment audits at different empaneled manufacturers and sole vendors.

Campus Shoes IPO Brokerage views

• Yes Securities : Not Updated
• Choice Brokering: Not Updated
• Axis Securities: Not Updated
• IIFL Securities: Not Updated
• Trade swift: Not Updated
• Anand Rathi : Not Updated
• ICICI Securities: Not Updated

Campus Shoes IPO Subscription Status

Date	Day	QIB	NII	Retail	Employees	Total Subscription
26 April 2022	1	0.09	1.32	1.88	0.68	1.24
27 April 2022	2	0.13	5.67	3.94	1.42	3.21
28 April 2022	3	152.04	22.25	7.68	2.11	51.75

Management

Their Chairman has worked in India’s footwear sector for over 37 years. Their top leadership staff is a professional group with over 125 years of rich experience in FMCG, retail, digital, and consulting. TPG Growth III SF Pte. Ltd. and QRG Enterprises Limited, two major investors, have backed them.

Promoter

• Hari Krishan Agarwal
• Nikhil Aggarwal

Promoters’s Holding

Pre Issue Share Holding	73.92%
Post Issue Share Holding

Campus Activewear Prospectus