Senco Gold IPO

Senco Gold is a pan India jewellery retail player with a  history spanning more than 50 years and their Promoter is a fourth-generation jewellery tycoon. Senco Gold IPO will hit the stock market in September 2022.

About Senco Gold

They are the largest organised jewellery retail player in India’s eastern area in terms of shop count, and they have the strongest geographic presence in non-eastern states within eastern India’s jewellery merchants (Source: CRISIL Report).

They specialise in gold and diamond jewellery, but they also sell silver, platinum, and valuable and semi-precious stones, as well as other metals. Costume jewellery, gold and silver coins, and silver utensils are among their other goods.

As of the DRHP date, their products are sold under the “Senco Gold & Diamonds” tradename through a variety of channels, including their 70 Company Operated Showrooms and 57 Franchisee Showrooms (such as four franchisee owned and Organization operated Showrooms) and multiple internet platforms, along with their website www.sencogoldanddiamonds.com.

Design

As senco gold limited is continue to grow their geographic presence and aim toward an omni channel network, their approach of operating through different channels allows them to allocate capital as needed.

They offer a wide array of designs of handcrafted jewellery, the majority of which are designed and manufactured in-house by their designers in close partnership with skilled local craftsmen (generally referred to as Karigars) in Kolkata and across the country, with a collection offering more than 108,000 designs for gold jewellery and more than 46,000 designs for diamond jewellery.

The manufacturing facility of the company also produces machine-made light-weight gold and diamond jewellery based on designs created by their in-house designers and materials acquired from third-party manufacturing partners.

Footprints

They have 127 showrooms in 89 cities & towns across 13 states in India, with a total size of around 393,342 sq. ft. They work hard to provide an omni channel experience in-store & online, with websites such as www.mygossip.in, www.sencogoldanddiamonds.com, www.mydigigold.com, and www.mysenco.in complimenting their abilities to reach customers.

They’ve also made marketing deals with some of the most popular internet marketplaces. From inventory monitoring to customer management, they have established & continue to focus on enhancing their centralised digital infrastructure, which has made their front and back end user friendly.

To improve client reach & service during the COVID-19 pandemic, They’ve launched video & telephony capabilities, giving their customers the freedom to buy jewellery from anywhere, even the comfort of their own homes.

Senco Gold IPO

Senco Gold Limited, headquartered in Delhi has submitted Draft Red Herring Prospectus(DRHP) to Securities and Exchange Board of India(SEBI) for initial public offering (IPO) of 525 Crore on 13 April 2022.

The offer includes a fresh issue 325 crore and there is offer for sale (OFS) of 200 Crore by the promoters mentioned in the DRHP. They are also looking for a Pre-IPO placement of 65 Crore in this issue.

They are now waiting for approval from Securities and Exchange Board of India(SEBI) to float the initial public offering (IPO) in the market.

Financials Trends

Particulars	For the year/period ended ( in Cr.)
	31-Dec-21	31-Mar-21	31-Mar-20	31-Mar-19
Total Assets	1,983.87	1,559.30	1,522.37	1,267.76
Total Revenue	2,479.07	2,674.92	2,429.03	2,493.71
Profit After Tax	50.10	25.08	37.77	23.72

Basic and Diluted Earnings Per Share

Financial Period	Basic EPS (in INR)	Diluted EPS (in INR)	Weight
Financial Year 2021	9.25	9.25	3
Financial Year 2020	13.68	13.68	2
Financial Year 2019	10.84	10.84	1
Weighted Average	10.99	10.99
30 Nov. 2021	15.28	15.28

Objects of the Issue

• Prepayment / repayment of all or a portion of the outstanding borrowings of the company to be availed on consolidated basis.
• To meet common corporate objectives.

Basis of the offer

They feel that the following qualitative factors & business strengths enable them to compete successfully in the industry, and that these factors will be used to calculate the Offer Price:

• They have a solid brand name with a five-decade history and reputation.
• Based on the number of outlets, this is the largest organised jewellery retail player in India’s eastern area (Source: CRISIL Report).
• A strong ‘Company Operated Showroom’ foundation is complimented with an established asset-light ‘franchise’ model that leads to operating leverage.
• With the objective of catering to the upwardly mobile and younger population, a calibrated concentration on light, cheap jewels has been established.
• Established Risk Mitigation and Efficiency Improvement Systems and Procedures.
• Institutional investor backing and a seasoned leadership team.

Senco Gold Peer Comparison

S. No.	Face Value	Company Name	PE
1	10	Kalyan Jewellers India Limited	N/A
2	1	Titan Company Limited	80.45

1. All financial data for listed industry peers is on a standalone/consolidated basis and comes from the audited consolidated/standalone financial statements of the respective firms for the year ending March 31, 2021, which can be found on the Stock Exchanges’ websites.
2. The P/E ratio is calculated by dividing the closing market price of equity shares on the NSE on April 8, 2022 by the diluted EPS derived from the peer group company’s annual report for the year ended March 31, 2021.

Senco Gold IPO Details

IPO Opening Date	September 2022
IPO Closing Date	September 2022
Issue Type	Book Building
Face Value	10 per share
IPO Price	0 to 0 per equity share
Market Lot	–
Min Amount	–
Listing At	BSE, NSE
Issue Size	525 Crore
Fresh Issue	325 Crore
Offer for Sale	200 Crore

Senco Gold IPO Date

Senco Gold Limited IPO opening date is September 2022, and the closing date is September 2022. The Senco Gold issue may list in September 2022.

IPO Opening Date	September 2022
IPO Closing Date	September 2022
Basis of Allotment Date	September 2022
Initiation of Refunds	September 2022
Credit of Shares to Demat Account	September 2022
IPO Listing Date	September 2022

Basis of Allotment

Type	% of Offer	Basis of Allotment
Qualified Institutional Buyer	50	Roughly  equivalent
Non Institutional Investor	15	Roughly  equivalent
Retail	35	Minimum 1 lot based on availability

Senco Gold Limited IPO Status

Allotment of equity stocks subject to the Fresh Issue and transfer of the Promoter Selling Shareholders’ OFS Stocks to the winning Bidders subject to the Offer for Sale. Nevertheless, the status of the allotment has yet to be revealed.

Here, you can find the Allotment Status of Senco Gold IPO.

Senco Gold IPO GMP

Senco Gold Limited IPO Grey Market Premium is 0. You can check out GMP of Other IPOs on below Links:

Date	GMP (in Rs)	Subject to Sauda	Kostak (in Rs)
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022
September 2022

Check Out the GMP of all Other IPOs

IPO Grey Market Premium

Senco Gold Limited IPO Review

Senco Gold Limited IPO review will depend on the price band which will be announced after SEBI approval. Whenever it will be announced we will update you regarding review of Senco Gold IPO is good or bad.

Senco Gold Limited IPO Risk

• They confront fierce competition in the Indian jewellery sector, and they fear losing a big amount of their consumers and market share, putting their business at danger.
• For continuous growth, their company requires a considerable amount of operating capital. Their inability to meet their working capital needs on commercially acceptable conditions could be detrimental to their firm.
• They get gold on a loan basis, which is still governed by RBI rules. Any changes to the legislation governing gold on a loan basis could have a negative impact on their financial situation.
• They have previously been the subject of an income-tax department’search and seizure’ operation, which resulted in taxes and criminal procedures being initiated against their Company and their Individual Promoter.

Other Threats

1. They may not be successful in putting their brand creation, marketing, & advertising strategies into action. Their revenue & sales are vulnerable to seasonal changes, and decreased revenue during peak season might have a disproportionate impact on their operating results.
2. Under applicable legislation, such as the Companies Act of 2013, differing regulatory perspectives on various jewellery purchase schemes undertaken by them may have negative consequences for their Company and/or its Directors.
3. They, as well as their Directors and Promoters, are involved in legal and regulatory actions that could have a negative impact on their firm if the outcome is unfavourable.
4. The coronavirus outbreak, as well as any future outbreaks, might have a major impact on their operating results & significantly influence their business.

Senco Gold Limited IPO Brokerage views

Once the dates will be announced we will update the views of different brokerage firms regarding this IPO. Here is the views of different stock brokers regarding this Senco Gold IPO:

• Yes Securities : Not Updated
• Choice Brokering: Not Updated
• Axis Securities: Not Updated
• IIFL Securities: Not Updated
• Trade swift: Not Updated
• Anand Rathi : Not Updated
• ICICI Securities: Not Updated

Senco Gold Limited IPO Subscription Status

Date	Day	QIB	NII	Retail	Employees	Total Subscription
September 2022	1
September 2022	2
September 2022	3

Senco Gold Limited Management

Suvankar Sen, the company’s individual promoter and managing director, has been in the jewellery business in India for more than a decade and is a fourth-generation businessman with a proven track record and vast knowledge in the industry.

Their individual promoter is actively engaged in their activities and provides his insight and guidance to their firm, which they believe has been crucial in sustaining their operations.

Ranjana Sen, the company’s Chairperson and Full-Time Director, has over 28 years of expertise in the jewellery industry.

Joita Sen, their Whole Time Director, has over ten years of design & marketing experience. They feel that their Board of Directors has extensive experience in the jewellery sector, which will help them in their day-to-day operations.

Senco Gold Limited‘ Promoters

• Suvankar Sen
• Jai Hanuman Shri Siddhivinayak Trust
• Om Gaan Ganpataye Bajrangbali Trust

Promoter’s Holding

Pre Issue Share Holding	66.48%
Post Issue Share Holding

Senco Gold Limited Prospectus